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TV Buying Guide

Televisions are more advanced than ever. This buying guide will help explain the latest features and technology.
Screen Size
Choosing the right TV size for your space can be challenging. A simple method for determining what screen size will fit your room is a calculation based on the viewing distance. Start by measuring the distance between where the TV will be placed and where you plan to sit. Next, divide the total distance by 2 to get to a suggested TV size in inches. Viewing distance (in inches)/2 = recommended TV size. As a reminder, TV sizes are labeled by the diagonal measurement of the screen. This methodology is just a starting point in determining the best fit. Other factors, such as resolution, should also be considered. 4K UHD TVs TVs have a higher resolution than 1080p and can be comfortably viewed from a closer distance. Because of this, you may consider a larger TV for a more immersive experience.
Full HD vs 4K Ultra HD
Full High Definition (FHD) is a resolution of 1920x1080 pixels, also known as 1080p. Ultra High Definition (UHD) is a resolution of 3840x2160 pixels, also known as 2160p but more commonly referred to as 4K as it has 4 times the amount of pixels as standard high definition televisions. What does this mean? The more pixels, the clearer the picture!
4K content is recommended for optimal viewing experience on any UHD TV. Although native 4K content is not yet widely available, viewers can find additional content via streaming providers and Blu-ray discs.
Rest assured though, even if you’re not viewing 4K content, your TV is working hard to upscale the content. All 4K TVs have the ability to upscale HD (1280x720) or Full HD (1920x1080) content and display them at 3840x2160 resolution to enhance the picture quality.
SHOP 4K ULTRA HD TVs
Conventional TV
OLED TV
LED vs OLED
Although these terms sound similar, the technologies are actually quite different.
LED LCD TVs use light-emitting diodes (LEDs) to illuminate the screen via edge lighting or full-array backlight methods through an LCD panel. Edge-lit TVs have LEDS around the edge of the TV screen, whereas backlit TVs have LEDs behind the TV screen. Key benefits of LED LCD TVs include a thin profile, remarkable picture quality and greater brightness than any other TV technology on the market.
Some TVs with full-array technology have the benefit of being able to dim specific sections of the screen, which allows for better contrast and picture quality than other LED LCD technologies. This feature is often referred to as dimming zones or local dimming.
Organic light-emitting diodes (OLEDs) use an organic substance that glows when an electric current is introduced. Each pixel provides its own illumination therefore eliminating the need for a backlight. This technology helps to produce a picture with perfect black for Infinite Contrast and vibrant color. Other key benefits of OLED TVs include incredibly thin profiles, wide viewing angles and reduced blurring due to lack of shutter array.
High Dynamic Range
High Dynamic Range (HDR) refers to the TV’s ability to deliver more colors, better contrast levels and increased brightness compared with standard HD and Ultra HD sets.
HDR10 is the most commonly used format for HDR. HDR10 has the ability to adjust black levels and peak brightness for an entire movie or show. Dolby Vision HDR and HDR10+ offer an additional step up in HDR experience since they offer scene-by-scene optimization.
While most 4K TVs can display HDR content, more premium TVs from major brands will offer a big step up in HDR performance largely due to higher peak brightness than standard TVs.
Conventional TV
HDR
Refresh Rate
Refresh rate represents the number of times per second that the image is flashed or refreshed on the screen. By flashing a series of still images, the TV creates the illusion of motion. The refresh rate is measured in hertz. If a refresh rate is 60 Hz, the image is refreshed 60 times per second. More premium televisions will have a native refresh rate of 120 Hz.
Refresh rate is the industry standard for measuring motion rates. However, many television brands will use varying terminology to describe the motion smoothness rather than how quickly the image refreshes. For example, brands may list Motion Rate 120 or TruMotion 120, but the native refresh rate is 60Hz. What's the difference? TV manufacturers can apply motion enhancement technologies, which improves smoothness and reduces shakiness. In general, the higher the motion technology, the smoother the picture will appear.
Smart TV
When a TV is listed as smart, it is referring to the TV’s capability to connect to the internet. This functionality enables viewers to stream a variety of apps and services including Netflix, Hulu, YouTube and more. TV manufacturers use a variety of operating systems, each with their own benefits and features. If you are seeking a specific feature, it's important to check that the TV operating system you choose offers this option; as some apps and content are unique to certain smart platforms.
For an optimal experience, your smart TV needs adequate internet speed and close proximity to your router; otherwise you may experience poor connection and buffering issues.
In order to stream 4K Ultra HD-quality content; an internet speed of 25 Mbps is recommended. You may consider upgrading your internet service and/or router.
Protect Your Purchase
Costco Concierge Services - 2-year warranty
Costco extends the manufacturer's warranty on televisions to 2 years from the date of purchase. See the manufacturer's warranty for specific coverage terms.

For warranty service, contact Costco Concierge Services TOLL-FREE at 1-866-861-0450
Allstate
For additional coverage, Allstate protection plans are available for all TV purchases. Allstate offers a 3-year extended protection plan after the 2-year Costco Concierge Services coverage has ended (Allstate will cover years 3, 4 and 5). There are multiple plans depending on the sell price of the TV so be sure to add the right coverage for your television purchase.
Extended Warranty Protections. Costco Concierge Services Logo.